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Every camper feels a little from Espírito Santo.

Whether because we seem at home on the beaches of Espírito Santo, or because we welcome those who take the BR 101 in the opposite direction and cross the border to live here in Campos dos Goytacazes.

But the thing goes beyond physical proximity. There is a common identity, a diffuse feeling, shared by the people of this corner of Brazil, which, despite being strong, had not yet found an expression consistent with its cultural relevance. At least not so far.

Maitai's objective is precisely to fill this gap, making the sensational Espírito Santo cuisine the ideal reason to offer campers a unique experience of immersion in the popular culture and traditions of the original people of Espírito Santo. And this is done by charging fair prices, without forgetting to value each worker who works hard to make the magic happen.

That's why I'm proud to work alongside architect Rodrigo Porto and Lorena Marotto and Roney Dias, a couple of entrepreneurs from Vitória who designed this gift for the campers.

We were invited to take care of marketing from the project's conception, developing the parts, materials and tools necessary for communication and business development as a whole.

To do this, we created the tagline:

MAITAI. The Espírito Santo spirit in Campos dos Goytacazes

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